China:  China has approximately 500 million people in a high-risk category. Lung cancer is impacting the labor force – key employees are dying. Treatment costs are high, and the survival rate is below the 15% U.S. survival rate. The World Health Organization has predicted that, of the 300 million young men in the current population in China, 100 million of them will die prematurely as a result of smoking-related illnesses. 

• Cigarette consumption in China is increasing at the rate of 11% per year.
• Lung cancer rates in China are increasing by 4.5% per year. By 2025, it is estimated that 2 million Chinese will die from smoking-related illnesses.

Korea:  The Korean market is such that it can be approached immediately, in a very straightforward manner, with minimal overhead costs. Korea currently use the Saccomano method for slide preparation and staining, and has all equipment necessary to begin the TCPP diagnostic process. BioModa has entered into a Marketing and Distribution Agreement with Joseph Trading, Inc. of Korea (JTI) with minimum purchase requirements for BioModa’s proprietary and trade secret protected sample preparation and staining techniques, and TCPP.

Other Potential Markets:  Japan, India, other Pacific Rim countries, Latin America, Africa, and the European Union, represent other potential market opportunities.

• According to the American Cancer Society, lung cancer kills approximately 1 million people worldwide and is the leading cause of cancer deaths in the U.S.
• Smoking is responsible for nearly 90% of the cancer deaths
• The incidence of lung cancer continues to rise. It is currently the most fatal cancer malignancy found among men and women in the U.S. and was the most common cause of death in both sexes in 1995 (157,400 deaths).
• Lung cancer kills women at a rate of 11:1 when compared to the number of women who die from cervical cancer each year.
• Lung cancer primarily strikes people over age 45, and due to a lack of effective screening, is usually spread by the time that it is diagnosed.
• Global cigarette production during the past 20 years has increased an average of 2.2% per year.
• The majority of new cigarette consumers are U.S. minorities such as Hispanics, African-Americans and Native Americans, and people in Third-World developing countries.

• Analysis of sputum samples involves a process very similar to that used in pap smears. Other methods for detecting lung cancer include X-ray, sputum analysis, lung biopsy and the use of MRI or CAT scans to locate growths.
• Only 16% of lung cancer cases are discovered early, yet the difference in five-year survival rates is 46% for cases identified early while the disease is still localized, versus 13% for late-stage cancer diagnosis.

• Surgery – To remove portions of the cancerous lung.
• Radiation – A beam of radiation is aimed directly at the cancer site to destroy the tumor.
• Chemotherapy – Uses drugs to systematically kill cancer cells throughout the body.
• Promising Drug Therapies – Two drugs, paclitaxel (Taxol) and vinrelbine (navelbine), look very promising in the treatment of lung cancer, making screening and early detection that much more important.