Biomoda, Inc., maker of patented early lung cancer detection testing and other cancer diagnostic technology, was featured May 9, 2007 in New York City's Times Square on the Reuters Sign, which soars 23 stories into the sky and is seen by more than 1.5 million people daily.

The 7,400 square foot digital billboard will feature a picture of Biomoda's patented porphyrin molecule binding to a cancerous cell and glowing red under a florescent light, allowing a clinician to detect the cancer at a very early stage when it is still treatable.

This is one of the most highly trafficked public places in the world and to use it to tell the Biomoda efforts to reduce the horrific toll cancer has on our society will have a dramatic impact on awareness about our Lung Cancer Test.